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FansUnite Entertainment in licensing deal with Money Line Sports to launch online sports betting portal MoneyLineSports.tv

FansUnite Entertainment Inc (CSE:FANS) (OTCQB:FUNFF) has entered into a licensing agreement with Money Line Sports Inc to launch the online sports betting portal www.MoneyLineSports.tv before the upcoming professional football season. Founded in 2019 and launching in 2021, Money Line Sports is an Ontario-based company that is uniquely positioned within the European markets to provide premium streaming sports content and wagering technology.  Under the agreement, FansUnite said Money Line will be an approved white-label partner and operator of its proprietary licensed online gambling solutions.  READ: FansUnite Entertainment launches brand partnership with Cash Live FansUnite said it will integrate the Money Line proprietary streaming media OTT platform and content into the company’s sportsbook and casino offerings within legal jurisdictions.  By utilizing FansUnite’s gaming applications, Money Line’s media platform will provide an enhanced experience for its users through original live streaming content, premium insights, live odds feeds and proprietary betting tools and data for sports betting. The company said the Money Line platform will implement a diverse revenue model to include a subscription-based pay-for-view framework for premium sports content, a syndicated television show, a rapidly-growing affiliate marketing business focused on customer acquisition for sports betting in Europe and additional jurisdictions.  Cryptocurrencies will be accepted on FansUnite’s wagering system as a payment option alongside fiat, providing loyalty and rewards for conversion from PayPal and fiat currency on the Money Line Network. “The new digital betting portal will showcase FansUnite’s advanced gaming applications that will be equipped with Money Line’s top-tier streaming media solutions and robust sports content, resulting in a synergy that can capitalize on the betting interests of football fans and bettors,” said Scott Burton, CEO of FansUnite, in a statement.  “Given the rising popularity of online sports betting, we are pleased to be working with the Money Line team on creating the ultimate betting experience for sports enthusiasts through the new joint wagering platform.” Michael Friedman, founder of Money Line Sports, added: “We are extremely excited to partner with FansUnite and benefit from their proprietary, best-in-class gaming technology platform, digital customer acquisition expertise, and approved operating gaming licenses in multiple jurisdictions. Together, we expect to create a one-of-a-kind wagering platform that we expect will raise the bar for the international sports betting market through a truly interactive and engaging sports betting experience.”  FansUnite said the licensing agreement will significantly increase the speed to market for the multi-functional gaming platform for both parties and create a first-mover advantage for streaming sports content, interactive odds, and sports betting with virtual currency acceptance. Contact the author: patrick@proactiveinvestors.com Follow him on Twitter @PatrickMGraham

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